about me
I’m a designer based in Indianapolis with almost two decades of experience building brands, identity systems, and visual communication across nonprofit, enterprise, civic, and independent projects. My work is grounded in clarity, structure, and real-world usability, with an emphasis on creating systems that feel thoughtful, scalable, and durable over time.
design that holds up
A lot of my background comes from fast-moving corporate and public-facing environments where design has to do more than just look good. It has to communicate clearly, work across countless formats, survive production constraints, and stay consistent as organizations grow and evolve.
That experience shaped the way I approach branding today. I care deeply about legibility, restraint, and building systems that people can actually use.
systems over decoration
My work tends to live somewhere between structured identity design and atmospheric worldbuilding. I’m drawn to clean typography, operational graphics, tactile materials, and branding that feels deployed in the real world rather than existing only in presentation slides.
Whether I’m building a nonprofit identity, a technology brand platform, or a campaign rollout, the goal is always the same: create something clear, memorable, and built with intention.
beyond the logo
The best branding systems don’t stop at the logo. They extend into signage, packaging, digital platforms, apparel, printed materials, internal systems, and the countless small moments that shape how people experience a brand over time.
I enjoy building flexible systems that can scale naturally without losing cohesion, especially when there’s an opportunity to balance structure with personality.
clarity with atmosphere
I’m interested in branding that feels clear without feeling sterile. Systems with structure and restraint, but still enough personality to create mood, texture, and memorability over time.
A logo may remain familiar for years while the surrounding brand continues to evolve through typography, imagery, messaging, and the smaller details that shape perception over time. I enjoy building systems that can absorb that change naturally while still feeling cohesive and recognizable.
