A Logo Has to Survive Reality
A logo is often the most recognizable part of a brand. It is rarely the most difficult part. The real test of an identity begins after the presentation deck is closed and the files are handed over. That’s when ...
You Can’t Expect a Brand to Last Forever (And That’s Okay)
All good things must come to an end. One day, your brand identity will become obsolete. Or, it will require updating. Whether you refresh it in a few years or stretch it out for decades depends on three key ...
Brand Manuals: The Secret to Consistency and Credibility in Marketing
What Is a Brand Manual? Style guide. Brand guide. Brand guidelines. The brand bible. These are all marketing speak for a brand manual. Brand manuals are the instruction manual and rulebook for your brand identity. Brand manuals can ...
